Building trusting relationships is one of our most basic human instincts. In the business context, we endeavor to trust people at their word and show faith that they will deliver on their promise. In the event they don’t deliver, for whatever reason, this is when their organisation’s true values are revealed to their customers. Not necessarily is the broken promise in isolation a measure of their character, but how they respond is.

Trust can also be compromised when you discover acts of deception, and it is because of the potential fallout from broken promises and deceptive conduct that makes trust a risky proposition. This is perhaps where greater transparency can restore faith sooner and let the procurement process flow more easily.

Unfortunately for customers they often find themselves subjected to an outdated customer service model found in most Road Freight companies, often reactive, providing unclear and vague information to customers – sometimes even falsehoods. Transparency embodies honesty, open communication and a willingness to share information, much like how Freight Drive gives its customers real-time tracking of the vehicle with their freight on-board, straight to their phone, tablet or PC.

There have been many advancements in freight tracking over recent times and yet very little of this kind of data is shared with freight customers. Some have a system that shares “status” or displays a little icon that moves along a timeline representing your freight progressing through the process. But what if you have a $100,000+ worth of assets or inventory onboard, wouldn’t you feel better if you knew its exact location?

Not only does this level of transparency act as an invitation to trust, but it can offer unlimited benefits to Project Managers with resource planning, Just-in-time Production Managers, Construction Managers on building sites, Supply Base Managers ensuring cargo meets barge schedules, Asset Managers from plant hire companies executing Rental Agreements, International Freight Forwarders reporting high-value consignment in progress back to their international clients, the list goes on.

The bottom line is each business has a supply chain, and having the ability to keep a finger on the progress of goods in transit as well as simultaneously planning resources around up-to-date positioning facilitates less lost time, provides certainty of meeting your customer’s deadlines/schedules and even revenue opportunities.

Freight Drive’s technology diminishes the risk of human error through our automated systems with industry experienced people overseeing each process to ensure the expected quality is met time after time. Our instantaneous, electronic Proof of Delivery (PoD) system notifies you when your delivery has been made, further validating the value of the transparent real-time tracking.

Steele Jolly – Freight Drive Founder